This kind of photography is not one size that fits all. The ecommerce stores have several features along with a variety of products as well as services. Similar is the case with the product photographs. They, too, come in a variety of styles as well as purposes—some of these products we use regularly, and others that we use only at times. Whether we maintain a consistent look across the product or mix or match them depends on the product itself.

Some of the most common types of product shots include:

• Individual photos

The individual shot contains just one object in the frame, and mostly these products feature in the product catalogue, the product pages, and the banner images.

• Group shots

These are shots that showcase more than one product. These are often used for product kits as well as collections. These showcase the range and the variety of the different products.

• Lifestyle shots

These are photos that provide you with the option of showing the images in action.

• Scale shots

At times, online shopping is a little tricky as we cannot gauge the actual size of the product. With the scale shots, the customers can get a better idea of the size of the products.

• Detailed shots

The products that have tiny intricacies and require a close-up require detailed shots. These include photo shots of a jewellery brand. We use a particular type of camera and settings like the microlens to capture these details.

• Packaging shots

The customers do care about the packaging. So, even if you have an excellent product, it will not sell if it is not well-packaged. You can opt for the packaging shots, which will feature both the product and the packaging.